Where is the local leadership???  What about our 2 new Trustees??  Have you heard from them? ..  This has a bearing on all of us. (Property values, hello people!)  .. I think its time the people take over this issue and start telling the village to get out of the way...they are the friggin problem.  Maybe someone can find wherever Katie Pritchard is hiding and get her leadership on this issue.  Keep on this Kevin!

1. Silver Spring is being torn up to replace sewers, roads, curbs and sidewalks.  By the start of next summer, Silver Spring's physical status will be vastly improved.
2. A Business Improvement District has recently been created and staffed.
3. A "recruiter" has been contracted to find new businesses to move into the many vacancies.
   

1. WFB Officials who were in power from, say, 2001 to 2006.  In 2001, the Bayshore expansion was announced.  That was the moment we all should have been looking to the future, planning for tougher times for area merchants.  After 2006, with a steady drumbeat of business closures, the current crop of Trustees started taking Streetscaping, BIDs, and recruiting seriously.  Could they have acted more quickly?  Certainly.  But they ARE acting now.
   
   
2. Ourselves.  While mostly drowned-out in the past two years, Whitefish Bay has a segment of vocal long-timers who want to party like it's 1959.  They are resistant to change, whether that be new development, or tearing down what's old and familiar.  A great example of this was in 2006, when "The Bay" was proposed, and met with extreme derision.  Honest to god, people actually voiced their opinion by BOOING.  It's one thing to not like a development and want it changed in some respects .. but to yell out "boo"?  Childish and embarrassing for Whitefish Bay.  -- Imagine if a shorter version of The Bay, with the proposed ground level retail complex, had been built.  New Land Enterprises would have spent lots of time recruiting new restaurants and businesses to their new digs, which would have had a very positive effect on all of Silver Spring.
   

1. Find a way to help the current businesses stay afloat, especially while SS is under construction and the economy is stressed.  I don't know how else to say it, but the Trustees must meet with business owners, and examine every ordinance and eliminate all business un-friendly codes.  The obvious example is to strike the $164 violation for sandwich board signs.
   
   
2. Start with the subject: How can we be 100 times more aggressive in finding new businesses to move to Whitefish Bay?  Years ago, Shorewood hosted a "conference" of sorts, inviting local leaders, business owners, developers, and landlords, asking them the question:  How can we get you to move here?  Let's follow Shorewood's, very successful, path.
   

Make sure you read:

1. One less bad guy on WFB's streets!
   
2. Solicitors DO NEED PERMITS
   
3. WFB Picks New Trustee 
4. Grim Silver Spring Prediction .. a Local Merchant's thoughts..
5. Bits & Pieces (New Engineer, Leaf Collection, Crime .. Fire)

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Ouch.  Got this email today from Rodd Hall, the owner of Great Harvest:

October 1, 2008

 To My Great Friends and Customers,

I have made the very difficult decision to close the Great Harvest bread store in Whitefish Bay, effective today.

We'll be open for business just one more time, for the Richards School 3^rd Grade "Baker For A Day" event, Sunday October 26, 9 a.m. to 2 p.m., to benefit the Hunger Task Force of Milwaukee. I hope to see you then!

Finding conscientious and loyal employees has always been a challenging part of running this store. Over the past year it has become so difficult that it has just plain worn me out.

You know the people who work here have always been the best! I couldn't possibly be more proud of them. The problem is that I can no longer find enough of "the best" people to be able to offer you the kind of service you and I expect from Great Harvest.

As an eternal optimist, I've been fighting this decision for a long time, believing things would improve. The last straw was the recent last-minute decision by the Village of Whitefish Bay to close Silver Spring Drive during its reconstruction, a reversal of their long-standing promise to keep Silver Spring open in both directions throughout the project. I know from experience that this would be bad for an already suffering business district at any time; it will be devastating since it's happening during the holiday shopping season.

I'm going back to my first "bakery love", the reason I opened this store 18 years ago ... baking great bread. I'll still be baking, just not running a retail bread store.

So all is not lost. You will still be able to buy Great Harvest bread at the Pick ‘N Save stores at 4145 N Oakland in Shorewood and at 11300 N Port Washington Rd in Mequon.

I hope to add other stores to this list. If you can't buy Great Harvest bread at your favorite grocery store, please talk to the store manager and give them my phone number.

I'd love to talk with you in more detail about the store closing if you want. Please phone the bakery at (414) 963-9690 and leave me a voicemail with your name and number. I'll get back to you as soon as I can. And if you know anyone who might be interested in running a great retail bread store, please have them give me a call.

Thanks for 18 wonderful years! I'll miss you.

Warmest regards,

 

 

Ouch.  Didn't see this one coming, even after reading this from Rodd last week. Great Harvest was one of the jewels of Whitefish Bay.  Very sad day.  Silver Spring is turning into a slow-motion car accident.

Hall mentions he will continue baking .. not sure if that means he'll continue in his prime spot, or find a new kitchen.  I'll update that later.

Make sure you read:

1. One less bad guy on WFB's streets!
   
2. Solicitors DO NEED PERMITS
   
3. WFB Picks New Trustee 
4. Grim Silver Spring Prediction .. a Local Merchant's thoughts..
5. Bits & Pieces (New Engineer, Leaf Collection, Crime .. Fire)

 Don't want to keep checking for news on this blog?  Have it delivered to your inbox, so you won't miss anything.  Free.  Click here.

And the umpteenth store to close on Silver Spring is ... Creme Boutique.

In an email to customers, Creme owners reported:

We are very sorry to tell you that Creme Boutique will close on October 29.  We had hoped that adding Kid's Consignment to the store would help business, but the economy and other factors have made continuing impossible.
 
We will be having a store wide sale (excluding consignment clothes) starting on October 1st.

Sad.  Another small business bites the dust on Silver Spring.

Prepare for more.  We've been skirting around an "official" recession in 2008, but it's hard to believe the economy will improve any time in the next 6-12 months.   On top of that .. with the credit market crisis, it's going to be nearly impossible for any new businesses to open.

And, of course, Silver Spring is now undergoing street construction, which will eliminate parking, and frustrate the very customers that merchants are depending on.

The latest gut-punch to arrive, is that WFB officials had been telling merchants that SS would remain open in both directions, so Silver Spring sort of looked open.  In an email sent to merchants this week, that's no longer the case.  Silver Spring will be down to 1-lane Eastbound. 

Yes, construction will be suspended from Thanksgiving to Jan 1.  Raise your hand if you think that will make a difference.  What does "suspended" mean, anyhow?  I'm guessing it'll still be 1-way traffic with no parking.  How is that going to help?  UPDATE:  Trustee Fehring has commented below .. the contractor is required to close up all trenches, put down temporary asphalt.  Sounds like 2 way traffic plus parking.  Great to hear.

November and December are the two most important months for the local merchants, many who are just skating by.  The timing of this construction will push a few over the edge.

SHOP LOCAL!

Make sure you read:

1. One less bad guy on WFB's streets!
   
2. Solicitors DO NEED PERMITS
   
3. WFB Picks New Trustee 
4. Grim Silver Spring Prediction .. a Local Merchant's thoughts..
5. Bits & Pieces (New Engineer, Leaf Collection, Crime .. Fire)

 Don't want to keep checking for news on this blog?  Have it delivered to your inbox, so you won't miss anything.  Free.  Click here.

I traded emails with Rodd Hall, owner of the Great Harvest Bread Company .. he was so kind as to allow me to publish his thoughts:

-------- Original Message --------
Subject:     A Silver Spring Construction Prediction
Date:     Mon, 22 Sep 2008 07:35:20 -0500
From:     Rodd Hall
To:     <KevinBuckleyWFB@gmail.com>


Kevin,

In your 9/20 Village Spillage blog you refer to the effect of Silver Spring construction between October and January on the merchants in the area. You couldn’t be more correct. Most retail businesses barely make a go of it, sometimes even expect to lose money from January through September, knowing the holiday shopping season will provide the bulk of their profits for the year.

I know from experience the devastating effect road construction can have on shopping habits and on the fortunes of a small business. During the 1994 reconstruction of Lake Drive, I lost 25% of my customers and income. It didn’t matter that at least two lanes were open at all times; it didn’t matter if construction was actually happening anywhere near my store on any given day; it didn’t matter that my customers still had easy access to some of the best parking around. They still stayed away in droves.

Combine these two phenomena and I have a prediction. The planned construction on Silver Spring, if it is truly started any time before January, will ultimately cause some Silver Spring merchant to finally decide it’s just not worth it and to close their doors … probably more than one.

And I say started because it won't matter if construction is stopped between Thanksgiving and January 1. If they so much as put up a single orange sign or traffic barrel, it will look like a road construction zone, and too many customers will stay away.

Rodd Hall
Great Harvest Bread Co.
Whitefish Bay

He had a few other nuggets that should also be shared:

 I know this is very much a minority opinion, but as a business-person I can't understand why everyone gets so excited about 'streetscaping'. Sure, a nicer looking Silver Spring wouldn't hurt.  

(snip)

Why not instead spend the tens (hundreds?) of thousands of dollars on attracting new, exciting merchants to the street. Better yet, why don’t we spend zero dollars on finding every possible way for the Village to make it easier, rather than increasingly more difficult, to run a business on Silver Spring? (emphasis mine -kb)

I'd say we need to do both.  With some luck, perhaps contracting with Kilduff will help recruit businesses to Silver Spring.  Unfortunately with the economy, the timing, which is certainly years late, may not work out for us.

Finally, this:

What most people don't understand – and rightly so; I certainly didn't until I tried it myself – is that most small businesses, no matter how strong they may appear from the outside, spend most of their time just one bad decision or one bad break away from failure. Don't get me wrong, I'm not looking for sympathy; I chose this life and I wouldn't trade it for anything.

There are a lot of advantages, but the constant disadvantage is that you are always living life very close to the edge of disaster.

I think if the Village government had a better understanding of this basic fact of small business life, priorities might change.  (emphasis mine -kb)

This comment got my attention.   Great Harvest sure looks like one of the top 10 businesses on Silver Spring.  Great product, great location.   It honestly did not dawn on me, that a seemingly thriving business like GH would ever struggle, as he suggests.

What did we learn this morning, children?

1. The timing of Silver Spring's construction is not optimal for business survival.   The holiday season is make-or-break time for merchants.
   
2. Hall is probably correct.  Even though construction will be "stopped" from Thanksgiving to Jan 1, Silver Spring will most likely be thought of as a construction zone.  There WILL be less parking.   It WILL be tougher to get around SS, for cars and pedestrians alike.
   
3. While I believe Street-scaping is important, Hall has a point, that we should (have been) spending dough on recruiting businesses.
   
4. As I've called for before, the Village Trustees must look through all codes and eliminate merchant-unfriendly items NOW.  Not November, not December, not 2009.  NOW.
   
5. Finally .. SHOP LOCAL.   Make an extra effort to SHOP LOCAL when Silver Spring is under construction!

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I've let drop a number of WFB stories over the past few weeks.  Let's get to it.

Farrenkopf Hiring

Whitefish Bay hired retired Menomonee Falls Village Manager Richard Farrenkopf as Mary Jo Lange's semi-temporary replacement as director of public works and village engineer. 

I checked with the Village Spillage - Menomonee Falls office, and they couldn't say enough good things about Farrenkopf.   

Sounds like a home run hire for Whitefish Bay.  

Leaf Collection

The Village Trustees voted to end the seasonal curbside leaf pick-up on November 17th of this year.  If I recall correctly, this had something to do with the timing of the DPW getting leaves versus cleaning the storm sewer inlets.

Uh, guys?  You can't fool with Mother Nature.   I have three enormous Maple trees in my back yard, and they only start falling in November.  I rake every weekend, and the weekly pile I create is about the size of a Honda.  November 17th is about the 5th inning of a 9 inning game.   I realize you can still bag the leaves, but stopping that service so early is very unhelpful.

Oh, and guess what?  Most people will just rake the leaves into the gutter anyhow, regardless of the new date, as they will assume pick-up goes until Mother Nature says it should stop.   Eventually, the snow plows will scatter the piles unless they are picked up.  Just saying.

New Condos?

I haven't commented yet about the condo plan behind the Fox Bay.   I can't say I have a strong opinion either way. 

I've heard some suggest "Retail follows Residents" .. I just don't see that applying here.  Silver Spring has 5,000 people within a 3 minute walk.  An extra 50 people living in condos will do zero to attract businesses to Silver Spring.

Oh .. and don't we already have a half-empty Condotastrophe on Silver Spring and Lake?  Do we need more?

On the other hand .. as far as I can tell, this is an "off-Broadway" production.  This is more of a Santa Monica / Beaumont project.  It's behind Silver Spring.   If condos go up there .. the only possible negative effect on Silver Spring is perhaps the loss of parking for the future droves of customers that SS may generate in the future in a galaxy far away.

Let's see what the people on Santa Monica and Beaumont think.  They're the ones who will be staring at this sucker.  

Silver Spring Construction

Silver Spring will start to get ripped up in the next few weeks, first for sewer work, then early 2009, for Street-scaping .. seriously.  I'm not kidding. 

No, no, really. 

No, my pants are not on fire right now. 

Ok, fine, don't believe me.  I'm not sure I'll believe it until I see some orange barrels out there.

Amazing that we've been thinking and thinking about this for years, and here we are, starting in October.   Call me crazy, but wouldn't it have been better to do road construction well before winter?  

Apparently, they'll be blocking off one block of SS at a time, stopping from Thanksgiving to January 1st, to allow the SS Merchants some semblance of a holiday shopping season.  

New Trustee Interviews

Next Tuesday, Sep 23, the Trustees will meet to interview the seven applicants for Trustee Brennan's vacated spot.   So far, none of the seven have taken me up on my offer to give them an opportunity to discuss their candidacy with the public.  Offer still stands.

Crime

About 3 weeks ago, two cars from the same house were stolen one night, near my house.   How?

One car was unlocked, and had the keys inside.  FOR BOTH CARS.  Easiest grand theft auto those guys ever saw.

Safety tip #1: Come on, people.  Lock your cars.  Don't leave your keys in there.  Bad guys are cruising around Whitefish Bay with regularity.

Interesting .. I was talking to a guy in Tosa .. they have a neighborhood block watch .. I asked him what that really was, as I doubted he "walked a beat" .. he told me they just learned some simple things, like everyone should leave their outdoor lights on, etc. 

The most interesting thing he told me, was that Tosa police want you to call 911 for ANYTHING, no matter how minor, anyone who looks out of place.   An example he gave was .. if a solicitor comes to your door, ask to see their permit.  If they don't have one, call 911.   That sounds odd, I would have thought they'd suggest a non-emergency number.  -- I do not know if the same rule applies in Whitefish Bay, so don't go calling 911 on odd looking Girl Scouts.

Fire

There was a fire last week a block over from me, at 3am.  Everyone got out safe, but the dog died from smoke inhalation.  Tragic.  Firefighters found that there wasn't an operable smoke detector in the house. 

Safety tip #2:  Check your smoke detectors right now.    Seriously.  I'm done here, so stop reading and go check them.   Make sure you have a CO detector, too.  We have two in my house, and we might not be here if it weren't for that.

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This just isn’t helpful.

Last week, Silver Spring merchant Tom Harris, owner of the Great Frame Up, received a $164 citation for .. drum roll .. trying to do business.

His crime?  He put out a 3 foot tall "sandwich" board on the sidewalk in front of his shop.   

Horrors.

Whitefish Bay’s building inspector saw it, and warned Harris that the sign was in violation of Whitefish Bay zoning code.   Harris then moved the sign from the sidewalk to private property.

Later, an inspector came back, saw the sign was now on private property, suggested Harris was “screwing with him” and wrote out a $164 citation. 

Sure enough, section 16.18F, #6 prohibits the following signs:  Advertising vehicles, changeable message signs, electronic signs, flashing signs, portable signs, off-premises signs, roof signs, swinging signs, and, you guessed it, SANDWICH SIGNS!   

Jesus, Tom, the law is the law.    Who do you think you are?

The Great Frame Up has been a solid business along Silver Spring for 15 years, and they've donated generously to Whitefish Bay's civic events and programs over the years to the tune of over 6-figures.  A couple times a year, for 4-5 days, they want to put out a sign to market themselves to passers-by.  Their reward?  A $164 ticket.

We're not talking some crappy easel, paper, and crayon sign.  This is a professionally made quality sign.  It's not gaudy, it's not impeding traffic, and it's pretty small.  (See picture).

Uh-oh, Patricia’s.  Uh-oh, Sendik's.  I’m sure these scoff-laws also got $164 tickets, too.  (See pictures below.)   Or did the building inspector single out The Great Frame Up?

NOTE TO VILLAGE TRUSTEES:  THIS IS THE KIND OF CRAP THAT MAKES IT TOUGHER FOR MERCHANTS TO STAY IN BUSINESS.   The Trustees need to go through the ENTIRE CODE, and declare a moratorium on every merchant-unfriendly ordinance.   Two more businesses closed this month, there are rumors another two are going belly up within weeks. 

The Silver Spring merchants need the green light to do everything they can to eek out a living and stay afloat.   I don't care if they want to have daily elephant rides and fireworks.     We're close to, or in a recession, unemployment is up, inflation is up, Silver Spring's physical condition is abysmal, and theoretically, the Village is going to dig up the street going into the holiday season, suppressing business.

We are at DEFCON 1.  Call up the Whitefish Bay Professional Association, ask them how you can help, and make it all happen at the very next board meeting.

Lastly .. if the Village wants to give out tickets .. how about giving citations for the hideous collection of weeds growing at the Talbots property?    Aren't landlords responsible for their property?   It looks like abandoned lot, and makes Silver Spring look even worse.

Picture courtesy of Gordy Lang:

Stay informed .. make sure you read the 22nd Assembly District Forum Recap, the Race for Wasserman's open seat.

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 And the next Silver Spring Merchant into the deadpool is...

Bella Donna.  BD closed their doors yesterday.

Here's some irony .. as you google Bella Donna, you get a Journal-Sentinel article about Silver Spring from 2006, right after Bayshore opened:

Bay Shops Want to Keep Up With Neighbor:

..notable vacancies have appeared (on SS) lately: last week's closing of Heinemann's restaurant, and the departure of Talbots women's clothing, which will close its Silver Spring Drive store and reopen Thursday at the new Bayshore Town Center, in neighboring Glendale. Another restaurant, Ciao Café, shut down in July.

"It really disturbs me right now with all the people on Silver Spring leaving," said Cardone, who invested $30,000 to open Bella Donna a year ago. "We've got to change it around somehow."

"If we play our cards right, we can easily piggyback off of (Bayshore)," said Chris Breyfogle, who owns Murray's Wine and Spirits, a specialty beer, wine and liquor store in the middle of the Silver Spring Drive strip.

Bayshore is a threat "if we stand idly by and fail to improve our business district," said Jim Roemer, a banker and treasurer of the Whitefish Bay Community Development Authority.  (Roemer is now a Trustee.)

If smart improvements occur, Roemer said, the business district "could be a real cool, eclectic complement to the more mainstream retail in Bayshore."

...street improvements have been discussed since 2001, when Bayshore announced its expansion and redevelopment plans. But that proposal has moved slowly, Harris said.

The streetscape project, which could include new sidewalks, lighting, benches and decorative planters, didn't happen immediately because village officials wanted to make those improvements and other changes in conjunction with a planned street reconstruction, said Ray Krueger, an attorney and Community Development Authority chairman.

...Meanwhile, plans for some of the sidewalk improvements are now proceeding, Krueger said. There is no specific timetable or cost estimate yet, but the project is "high on the agenda," Krueger said. The village also has created a program to provide facade improvement grants for commercial building owners on Silver Spring Drive.

Still, things have moved slowly, said Brian Henry, who operates Fox-Bay Cinema Grill, one of the street's largest businesses.

"It was sleepy when I got here seven years ago," Henry said. "It's gotten sleepier."

..."I think Whitefish Bay needs to open its eyes," Cardone said. "That's all I'm going to say."

Wow! 

TWO YEARS have clicked off since that article was written.

Two of the three merchants who were quoted ARE OUT OF BUSINESS. 

The streetscaping project has been talked to death, and as far as I know, has no start date. 

Brian Henry said "it's gotten sleepier" in 2006 .. what is it now?  Comatose?

Beyond sad.

Stay informed .. make sure you read the 22nd Assembly District Forum Recap, the Race for Wasserman's open seat.

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Ok, who had "Balia Wellness" in the Silver Spring Dead Pool? 

Pick up your winnings. 

Word of their demise is on their website, they closed up shop last week, but are refunding gift certificates.

Note to CNI Newspaper staff:   Let me save you some time.  I can write your official five paragraphs on Balia's closing.

It's kind of like a Mad-Lib:

___________ is the latest East Silver Spring Drive business to close. It began a liquidation sale early last week.

In addition to the larger economic pressures, ______ said he believes the opening of Bayshore Town Center in Glendale has hurt businesses on Silver Spring in Whitefish Bay.

"Foot traffic on our street is close to half of what it was," ______ said.

_______ questions if the village could have done more in getting businesses onto the street that would have increased foot traffic, like approving the Silver Spring streetscaping plan to improve aesthetics and other development projects, or allowing attention grabbing temporary outdoor signage.

A Village Official responded, “Businesses don’t go out of business because of trees on the street.”

------------

Stay informed .. make sure you read the 22nd Assembly District Forum Recap, the Race for Wasserman's open seat.

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Hecker's

There's an article in today's NOW about the demise of Hecker's shoes, the latest victim of Silver Spring's decline. 

Here's a few clips:

"(Marcia Hecker) said an increasing number of Internet shoe stores and a lack of foot traffic in the East Silver Spring business district added to the company’s demise."

"Hecker questions if the village could have done more in getting businesses onto the street that would have increased foot traffic, like approving the Silver Spring streetscaping plan to improve aesthetics and other development projects."

What was Village Manager James Grassman's response?

“Businesses don’t go out of business because of trees on the street.”

Wow.

How's that theory working out for you?

Make sure to read Homeowner Rights Suffer Blow.  and ARC-ARGH.

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This I like to see:

Initial streetscape construction is scheduled to start late this year, and CDA Chairman Raymond Krueger is pressing for the bulk of the work to be done in 2008, with some finishing work to be done in 2009. That is a faster pace than had been envisioned. The initial timetable called for most of the streetscaping to be done in 2009, because so much utility and sidewalk work is needed in 2008.

Now, whether the CDA can actually make the rusty village gears grind faster, I know not.  But it's a great sign that someone "gets" the urgency of what needs to be done on Silver Spring before more businesses close their doors.

There's another story about The Drive today .. here's a clip:  

Whether Whitefish Bay residents want more four-story buildings in the East Silver Spring Drive shopping district as it redevelops is one of the questions officials hope will be answered at the second visioning session (mid-to-late February) to be held by the Community Development Authority.

Truly, I haven't thought much about the height of any new buildings on Silver Spring.  No doubt, the Condotastrophy on SS and Lake looms large over the street, and I've heard from neighbors who hate that aspect. 

What's going in those 2nd, 3rd, and 4th stories of possible new buildings?  Condos?  I will say I don't believe Silver Spring needs condos in order to survive.  I do recall one of the bullet points of renewing urban retail is "turning night into day" .. which would be enhanced by people actually living on Silver Spring.  But what are we talking here, 10 units?  20?  An extra 40 people living on SS isn't going to make or break its success.  There's probably 2,000 people within a two minute walk.

It's the businesses, stupid.  You need quality businesses and restaurants that generate foot traffic for the benefit of all establishments on the street for it to thrive.  The focus should be on the ground level.  What's above that is gravy.

About 60 business and property owners in the Whitefish Bay Business and Professional Association sent what they termed a "call to action" to the Whitefish Bay Village Board and the Community Development Authority. It said the street must get on the road to recovery, or it will continue to decline.

"If this rate of attrition continues, it will be nearly impossible to run a viable business on Silver Spring. Obviously, something needs to be done," the business owners wrote.

The proposal was sent to the Village Board by the Community Development Authority, which will now hammer out final details.

The target is for final engineering to be completed by fall of 2008 with work to start immediately.

The streetscaping is being planned in tandem with already-scheduled utility and street work in 2008 and 2009. (Village Manager) Grassman said it would be impractical to tackle the streetscaping now, since most of it would have to be torn out as part of the other construction.

.. street improvements (on Silver Spring) have been discussed since 2001, when Bayshore announced its expansion and redevelopment plans.

Wow. 6 years of talking about streetscaping and we have nothing to show for it. Unbelievable.

My neighbor attended the August 9th Streetscaping meeting at the Library. She implores anyone who understands Silver Spring needs a face lift to contact the village. So there's your action point.

I'll list the Village Trustees here. I'd list their email addresses too, but they aren't to be found. (Perhaps they've been talking about getting email addresses for 6 years, too.)

Village Board
Kathleen Pritchard, President
Kenneth Berg, Trustee
Jim Brennan, Trustee
Rita Cheng, Trustee
David Fee, Trustee
Thomas Schmid, Trustee
James Roemer, Trustee