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Village Spillage

Village Spillage is a blog about Whitefish Bay and the surrounding areas. It focuses on Village Government, elections, Silver Spring, and many other topics that aren't covered in the media.

Aurora Clinic in Talbot's/Famous Footwear Silver Spring Location??

By Kevin Buckley
Monday, Jan 28 2008, 10:39 AM

I received an email tip from a loyal reader with information that there is a rumor (unconfirmed, at the moment) that the landlord for the Talbot's / Famous Footwear parcel is having conversations with Aurora about putting an Aurora Clinic in that location.

While a clinic isn't the worst idea in the world, it clearly won't help Silver Spring's redevelopment.   It's about 15th on the list of things to put on Silver Spring. 

This will bring up the Eminent Domain issue again, as this is probably the most important piece of SS's new beginning.  To squander it on something that won't help would be a huge blow.

I got word back from the Village Manager .. his comment is that the village has "no application" (for permit) for that parcel.    -- So, either this is a bogus rumor, or simply in the very first stages before the landlord contacts the Village.

Time will tell.

Update:  The email I received suggested contacting the Village and/or the Trustees to let them know what you think about an Aurora Clinic going in.   At this point, I'm not sure that would have much impact, since as far as the Village is concerned, no notification has been received.  Best to let your thoughts be known when there's some official word that it is even being considered.

Additionally, this has made me think that WFB needs some sort of metric in deciding what goes in to that most important spot.   A series of line-items that can be scored.  Here's my draft.  Feel free to leave comments with other line-items.

Graded on a scale of 1-10 .. and of course, not all questions would be equally weighted.

1. Unique: Would the new business be a unique addition to Silver Spring, in a sector that is currently unrepresented?  (For example, a new bank or movie theater is not unique, and not needed.)

2. Customer Count: How many customers would the new business draw through its own doors?  (i.e. A gas station would draw quite a few customers.  A vacuum repair shop would not.)

3. Customer Spillover: How many customers would the new business draw to OTHER businesses on Silver Spring?  (A gas station, nor a repair shop would not draw customers to any store but their own.  A retail or restaurant type store could, in that, some customers may be browsing or lingering after their visit.)

4. Regional Reach: What is the regional reach of the new business?  (A barbershop would generally draw customers from a small, 2-3 mile radius.  A boutique with specialized goods could draw for dozens of miles.)

5. Night-time Effect: Would the new business "turn night into day"?  (One element of rebuilding a depressed retail community is to bring customers to the area not only during the day, but also at night.)

6. Enthusiasm: X-Factor - Would WFB residents be excited about the addition?  Would they support the new business?

Any other factors?  Comment below!

Comments

wfbdoglover   

#1 Answer?  A restaurant.  An affordable family restaurant - one that you would go to when you don't feel like cooking and could get a home cooked meal.  Have breakfast, work on your laptop, meet friends for an afternoon cake and coffee and sit and chat or even knit - either inside or outside.

That answers all your questions 1-6.  

Something to "upscale" would make it a special occasions meal and the spillover you are pointing out above won't happen.  

Maybe if we wait long enough, one will find us all by themselves.

January 29, 2008 11:38 AM

Kevin Buckley   

I did not intend the criteria to point to a specific type of establishment, although a restaurant would meet many or all of them.     It'd be great to have a consensus of criteria, a scorecard.  

"Family restaurant" makes me think of places like Riverbrook or Perkins.  I'd suggest a step up from that, like an Oakland Trattoria, Silver Spring House, Oakcrest, Centennial Grill, Harry's.  I could go for a Northstar Bistro, as well, although that's a half notch above those.

January 31, 2008 5:02 PM

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About Kevin Buckley

Kevin Buckley of Whitefish Bay is a native Minnesotan who moved to Wisconsin 20 years ago to attend Marquette University. He is a recovering accountant, now working in the technology field as a webmaster for a company in New Berlin.

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